Emporio Armani, a brand of the Armani family, was formed with a focus on Italian leather goods and haute couture. The brand has a diverse selection of products, with astonishing sportswear, jeans and accessories. Armani has a dominant presence in the social world, with much celebrity endorsement increasing its reputation. The brand has several diffusion companies including – Armani Jeans and Armani Exchange. Armani is very well known for its wide array of products, however is most famously known for its iconic tracksuits and perfumes.